If you want to build a successful digital product, you need a development team that is aligned on the vision, strategy, and objectives that they’re trying to achieve. The most effective way to do this is with a sound product strategy.

Product strategy is not a presentation or form to simply be filled in. It's a never-ending communication process about what the team learned regarding their users, business, and competitors.

Product strategy answers two key questions: Where are the knowledge gaps about the users and the business that the team should try to learn? And what should the team build next? Good product strategy communication leads to better decision making and alignment for the team, and higher commitment. In short, it empowers the team to deliver good product.

In his presentation Director of Product Jan Mikula explains the important aspects of product strategy, how it should be created, and how it should evolve.

Jan is a former UI developer who lives for great digital product. He believes in close collaboration between devs and designers and is a huge advocate of modern agile and lean methods like Shape Up. Out of the office, he plays floorball for his beloved hometown team of Jablonec.


Article references:
Keep Agile Teams Aligned by Chris Butler

Elements of an Effective Product Strategy by Roman Pichler

Product Tank Berlin: The Decision Stack - How to Develop Your Product Strategy by Martin Eriksson

ABOUT SALSITA

Salsita is a digital product agency that designs and develops exceptional web and mobile solutions which differentiate our clients, engage their customers, and grow their business. We provide design-driven development services that cover the entire software development cycle.

Our areas of specialization include eCommerce, web and mobile dashboards, online content editors and data visualization. We leverage the Salsita 3D Product Configurator Framework to develop slick, cost-effective 3D product configurator, visualization, and design solutions for brands and retailers across industries from consumer electronics to furniture, fashion and more.

We have developed award-winning digital solutions for dozens of companies, ranging from household names like eBay, SAP, Texas Instruments, and First American Financial, to innovative startups across Europe and North America.

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