Daniel Backhaus - CSO at Salsita

To match consumer shopping habits and the growth of eCommerce, many manufacturers have adopted a direct-to-consumer (D2C) strategy. Rather than send products in bulk to a 3rd-party seller, companies are relying on their own channels and selling products directly to their customers wherever possible.…

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Whether you build your own product configurator software or buy it, there are pros and cons to consider. You need to weigh the initial costs and how much time will be saved with either method. So, how do you get your dream product configurator software? Build or buy? Let's dive deeper and find out.…

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For luxury brands, their names speak for themselves. The likes of Porsche, Hermes, Ferrari and Chanel have a certain aura about them that’s been passed down for generations. However, there’s room for players to differentiate themselves in multiple ways, especially when targeting different audiences.…

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While many businesses have used product configurator software for years, most manufacturers are still not utilizing this tool and are therefore missing out on its benefits. As product configurator software becomes more available, manufacturers are beginning to realize its potential.…

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