Daniel Backhaus - Chief Strategy Officer

Daniel has 20+ years experience in all things digital, ranging from enterprise content management, to commerce, and community. A father of three, he resides in Atlanta, GA.

What is the BigCommerce App Marketplace? Members Public

Are you a BigCommerce merchant who has been looking for more ways to grow your business? If so, then you need to check out the BigCommerce App Marketplace, which is open to all merchants and offers thousands of apps for you to choose from.

Daniel Backhaus - Chief Strategy Officer
eCommerce

BigCommerce and the MACH Architecture Members Public

In November 2020, BigCommerce, one of the leading commercial SaaS eCommerce platforms for small and mid-sized businesses, announced they are joining the MACH Alliance. With this association, BigCommerce aims to promote and advance digital experiences and technologies through the MACH architecture.

Daniel Backhaus - Chief Strategy Officer
eCommerce

Choosing a Digital Experience Platform: Don't Buy a Box of Rocks Members Public

Integrated DXPs are a great way to get all the benefits of a single, robust software package. They can be customized and they come at an affordable price. This article will talk about how to select a DXP, so the one you buy or build plays well with others and gives you all the benefits you paid for.

Daniel Backhaus - Chief Strategy Officer
eCommerce

Composable DXP: What is Composable for Content and Commerce Members Public

In a world where speed and innovation have become the expected norm, companies need to develop relevant and engaging digital experiences, adapt and evolve them quickly, and deliver them in near real-time. Which is why Monolithic digital experience platforms (DXP) are proving inadequate.

Daniel Backhaus - Chief Strategy Officer
eCommerce

How to Choose a Headless Commerce Platform Members Public

The projected size of global eCommerce will be $5 trillion by the end of 2021. In order to benefit from it, businesses have been considering headless commerce options. If you want to do headless commerce right, you need to pick the right platform.

Daniel Backhaus - Chief Strategy Officer
eCommerce

eCommerce Customer Pain Points (And How Headless Commerce Solves Them) Members Public

As thousands of new sellers open online stores every day, marketers are starting to see new eCommerce pain points. These new pain points appear at each stage of the buyer’s journey, creating issues that, if not solved, can drastically reduce the potential of every eCommerce store out there.

Daniel Backhaus - Chief Strategy Officer
eCommerce

9 Headless CMS That Are Ideal for Headless Commerce Members Public

The world of eCommerce surged from online shopping in 2020. Unfortunately, traditional eCommerce platforms aren't well-suited for the omnichannel approach marketers need. In this article, we’ll show you nine headless CMS that can help you tap into the power of headless commerce in 2021.

Daniel Backhaus - Chief Strategy Officer
eCommerce

56-Point eCommerce Audit Checklist: Is Your Current Tech Stack Enough? Members Public

Conducting an eCommerce audit can allow you to identify your eCommerce business or platform's strengths and weaknesses and help you make a plan to improve the store. We've provided a checklist that will help you determine if your eCommerce solution is up to scratch and which areas to fix.

Daniel Backhaus - Chief Strategy Officer
eCommerce

Let’s work together