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Daniel Backhaus - CSO at Salsita

Daniel Backhaus - CSO at Salsita's Picture

Daniel has 20+ years experience in all things digital, ranging from enterprise content management, to commerce, and community. A father of three, he resides in Atlanta, GA.

Atlanta, GA https://www.linkedin.com/in/dbackhaus/ Facebook Twitter

eCommerceNews & InsightsTech & BusinessUX & Design

How to Get Your eCommerce Audit Right

by Daniel Backhaus - CSO at Salsita on February 17, 2021

A reliable eCommerce website audit can help retailers understand what changes they need to make to their website to help it stand out against competitors. This guide will give you pointers on what to look for when doing an audit and learn to spot an agency that isn’t offering the best solutions.…

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eCommerceHeadlessNews & InsightsTech & Business

Commerce at MACH Speed: Taking Action

by Daniel Backhaus - CSO at Salsita on February 12, 2021

Throughout this series we have looked at the paradigm shift currently underway in enterprise architecture, with a special focus on the areas of digital commerce and content management. This fundamental architectural change finds both new entrants as well as incumbents increasingly embracing a...…

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eCommerceOur ClientsProduct ConfiguratorTech & Business

What Is a Product Configurator?

by Daniel Backhaus - CSO at Salsita on February 09, 2021

Have you seen those web and mobile applications that allow you to customize a product, changing its look and features to suit your needs? If your answer is yes, you've seen a product configurator in action.…

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eCommerceHeadlessTech & BusinessNews & Insights

Commerce at MACH Speed: Business Benefits

by Daniel Backhaus - CSO at Salsita on January 29, 2021

In our last post we reviewed the history of online commerce systems, examined the lengthy run that eCommerce platforms have had, and looked at some of the weaknesses inherent in legacy monolithic systems that closely link back-end functions with the template-driven front-end experience.…

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eCommerceNews & InsightsTech & BusinessHeadless

Commerce at MACH Speed: An Introduction

by Daniel Backhaus - CSO at Salsita on January 12, 2021

People think of different things when they hear the term "mach." Physicists will recognize the term as the boundary for the speed of sound, while aviation and military history buffs conjure up images of recently departed Chuck Yeager, the first person to fly at supersonic speeds...…

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About Salsita

Salsita is a digital product agency that designs and develops exceptional web and mobile solutions which differentiate our clients, engage their customers, and grow their business. We provide design-driven development services that cover the entire software development cycle.

Our areas of specialization include eCommerce, web and mobile dashboards, online content editors and data visualization. We leverage the Salsita 3D Product Configurator Framework to develop slick, cost-effective 3D product configurator, visualization, and design solutions for brands and retailers across industries from consumer electronics to furniture, fashion and more.

We have developed award-winning digital solutions for dozens of companies, ranging from household names like eBay, SAP, Texas Instruments, and First American Financial, to innovative startups across Europe and North America.

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