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Daniel Backhaus - Chief Strategy Officer

Daniel Backhaus - Chief Strategy Officer's Picture

Daniel has 20+ years experience in all things digital, ranging from enterprise content management, to commerce, and community. A father of three, he resides in Atlanta, GA.

Atlanta, GA https://www.linkedin.com/in/dbackhaus/ Facebook Twitter

eCommerceHeadlessMACH3D Product ConfiguratorRetailMarketingManufacturing

Enhancing Headless Commerce Personalization With a Product Configurator

by Daniel Backhaus - Chief Strategy Officer on June 16, 2022

In this article, you’ll learn about headless commerce and how it enhances personalization, particularly when coupled with a product configurator.…

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3D Product ConfiguratoreCommerceHeadlessMACH

What Is Composable Commerce?

by Daniel Backhaus - Chief Strategy Officer on May 19, 2022

Composable commerce is a notch above headless commerce, enabling easy integrations with other tools to build your ultimate eCommerce tech stack.…

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3D Product ConfiguratoreCommerceManufacturingWholesaleRetail

Benefits of 3D Parametric Models for Manufacturers

by Daniel Backhaus - Chief Strategy Officer on May 05, 2022

3D parametric models are crucial to your manufacturing business & products. Read our ultimate guide to parametric models to learn the benefits.…

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3D Product ConfiguratoreCommerceMarketingUX & Design

The True ROI of Customized eCommerce Experiences

by Daniel Backhaus - Chief Strategy Officer on April 05, 2022

Creating the best experience is crucial to the success of eCommerce sites today—and a customized eCommerce experience is one of the best ways to achieve that.…

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eCommerce3D Product ConfiguratorManufacturingProduct ManagementRetailWholesale

Enable Business Automation with a 3D Product Configurator

by Daniel Backhaus - Chief Strategy Officer on March 15, 2022

3D product configurators play a crucial role in enabling process automation and maximizing product value. In the past, customers were content making purchases with only 2D still images. Now, customers want real-time 3D visualization of the products they intend to buy.…

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eCommerce3D Product ConfiguratorRetailUX & DesignManufacturingMarketing

3D vs 2D Product Configurator: Time to Level Up

by Daniel Backhaus - Chief Strategy Officer on February 24, 2022

In this era of personalized and unique buying experiences, more and more customers, especially millennials, want to make more defined choices for their purchases.…

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