A reliable eCommerce website audit can help retailers understand what changes they need to make to their website to help it stand out against competitors. This guide will give you pointers on what to look for when doing an audit and learn to spot an agency that isn’t offering the best solutions.…
11 posts by author
Daniel Backhaus - CSO at Salsita
Daniel has 20+ years experience in all things digital, ranging from enterprise content management, to commerce, and community. A father of three, he resides in Atlanta, GA.
Commerce at MACH Speed: Taking Action
Throughout this series we have looked at the paradigm shift currently underway in enterprise architecture, with a special focus on the areas of digital commerce and content management. This fundamental architectural change finds both new entrants as well as incumbents increasingly embracing a...…
What Is a Product Configurator?
Have you seen those web and mobile applications that allow you to customize a product, changing its look and features to suit your needs? If your answer is yes, you've seen a product configurator in action.…
Commerce at MACH Speed: Business Benefits
In our last post we reviewed the history of online commerce systems, examined the lengthy run that eCommerce platforms have had, and looked at some of the weaknesses inherent in legacy monolithic systems that closely link back-end functions with the template-driven front-end experience.…
Commerce at MACH Speed: An Introduction
People think of different things when they hear the term "mach." Physicists will recognize the term as the boundary for the speed of sound, while aviation and military history buffs conjure up images of recently departed Chuck Yeager, the first person to fly at supersonic speeds...…