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26 posts by author

Daniel Backhaus - CSO at Salsita

Daniel Backhaus - CSO at Salsita's Picture

Daniel has 20+ years experience in all things digital, ranging from enterprise content management, to commerce, and community. A father of three, he resides in Atlanta, GA.

Atlanta, GA https://www.linkedin.com/in/dbackhaus/ Facebook Twitter

eCommerceHeadlessMACHNews & InsightsTech & Business

BigCommerce and the MACH Architecture

by Daniel Backhaus - CSO at Salsita on November 09, 2021

In November 2020, BigCommerce, one of the leading commercial SaaS eCommerce platforms for small and mid-sized businesses, announced they are joining the MACH Alliance. With this association, BigCommerce aims to promote and advance digital experiences and technologies through the MACH architecture.…

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Case StudyeCommerce3D Product ConfiguratorTech & Business

Product Configurator Types and Benefits

by Daniel Backhaus - CSO at Salsita on October 26, 2021

This article shows you what a 3D product configurator is and how one can be used to enhance customer experience and boost D2C sales.…

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Case StudyeCommerce3D Product Configurator

L’Atelier Paris: Making an Ultra-Luxe Product Fully Configurable Online (Case Study)

by Daniel Backhaus - CSO at Salsita on October 19, 2021

Salsita's powerful 3D product configurator framework helps L’Atelier Paris to greatly expand the reach of their brand and offer their customizable products to anyone, anywhere, and on virtually any device.…

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eCommerceMACHMarketingTech & Business

Choosing a Digital Experience Platform: Don't Buy a Box of Rocks

by Daniel Backhaus - CSO at Salsita on September 28, 2021

Integrated DXPs are a great way to get all the benefits of a single, robust software package. They can be customized and they come at an affordable price. This article will talk about how to select a DXP, so the one you buy or build plays well with others and gives you all the benefits you paid for.…

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eCommerceNews & InsightsTech & Business

Composable DXP: What is Composable for Content and Commerce

by Daniel Backhaus - CSO at Salsita on August 24, 2021

In a world where speed and innovation have become the expected norm, companies need to develop relevant and engaging digital experiences, adapt and evolve them quickly, and deliver them in near real-time. Which is why Monolithic digital experience platforms (DXP) are proving inadequate.…

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eCommerceHeadlessNews & InsightsTech & BusinessMACH

How to Choose a Headless Commerce Platform

by Daniel Backhaus - CSO at Salsita on July 13, 2021

The projected size of global eCommerce will be $5 trillion by the end of 2021. In order to benefit from it, businesses have been considering headless commerce options. If you want to do headless commerce right, you need to pick the right platform.…

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