As thousands of new sellers open online stores every day, marketers are starting to see new eCommerce pain points. These new pain points appear at each stage of the buyer’s journey, creating issues that, if not solved, can drastically reduce the potential of every eCommerce store out there.…
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Daniel Backhaus - CSO at Salsita
Daniel has 20+ years experience in all things digital, ranging from enterprise content management, to commerce, and community. A father of three, he resides in Atlanta, GA.
Direct to Consumer Strategy: 8 D2C Challenges (and How to Overcome Them)
To match consumer shopping habits and the growth of eCommerce, many manufacturers have adopted a direct-to-consumer (D2C) strategy. Rather than send products in bulk to a 3rd-party seller, companies are relying on their own channels and selling products directly to their customers wherever possible.…
Product Configurator Software: Build vs Buy
Whether you build your own product configurator software or buy it, there are pros and cons to consider. You need to weigh the initial costs and how much time will be saved with either method. So, how do you get your dream product configurator software? Build or buy? Let's dive deeper and find out.…
Luxury eCommerce: How Product Configurator Software Boosts Luxury Sales
For luxury brands, their names speak for themselves. The likes of Porsche, Hermes, Ferrari and Chanel have a certain aura about them that’s been passed down for generations. However, there’s room for players to differentiate themselves in multiple ways, especially when targeting different audiences.…
10 Benefits of Product Configurator Software for Manufacturers
While many businesses have used product configurator software for years, most manufacturers are still not utilizing this tool and are therefore missing out on its benefits. As product configurator software becomes more available, manufacturers are beginning to realize its potential.…
Product Configurator Comparison: WooCommerce vs. Salsita
The eCommerce industry provides plenty of opportunities for businesses to get their products in front of more customers. But what if your products are complex or need to be customized? The solution can be found in a product configurator.…