Matthew Gertner - Founder & CEO

Matt is a veteran British/American software engineer who has founded several technology companies.

How We Solved our Copywriting Conundrum with ChatGPT Members Public

Learn how ChatGPT transformed our blog writing process, saving hours of editing time and producing high-quality content.

Matthew Gertner - Founder & CEO
Company Culture

What is React Native? (And Why Is It Trending?) Members Public

According to GlobalStats, 54% of internet users worldwide connect to the web using a mobile phone. This means that the pressure to build better mobile-based digital experiences is on for both developers and decision-makers.

Matthew Gertner - Founder & CEO
JavaScript Engineering

Headless Commerce Explained for the Tech-Curious Members Public

There is a lot of excitement around headless commerce these days, much of it centered around its business advantages. But headless has huge appeal to software developers as well, though the reasons might be somewhat difficult for non-engineers to grasp...

Matthew Gertner - Founder & CEO
eCommerce

Case Study: How to Run an Effective Remote UX Workshop Members Public

Challenging times offer opportunities to build consensus for change and progress. This is certainly true of the pandemic that we are currently facing. At Salsita, our staff is currently working from home. Rather than treating this as a barrier to progress, we decided to embrace the experience...

Matthew Gertner - Founder & CEO
UX & Design

Can a Web and Mobile App Agency Have a Vision? Members Public

Recently our marketing team suggested that we should come up with official company mission and vision statements. I've always been a bit skeptical of this.

Matthew Gertner - Founder & CEO

#Yestimates: The Hidden Benefits of Software Estimation Members Public

Since the dawn of software development, programmers have been subjected to ubiquitous requests for software estimates. No one wants to engage in a quixotic mission, especially if they are going to be held to account when their estimates inevitably turn out to be wrong.

Matthew Gertner - Founder & CEO
Project Management

When Developers Disagree Members Public

What to do when the developers in your team just can't seem to get along? Salsita CEO gives practical tips from his 25 years of experience managing professional software development teams.

Matthew Gertner - Founder & CEO
Project Management

What's wrong with mobile web apps, anyway? Members Public

Mobile web apps have many advantages over native apps, but have been hampered by negative attitudes that are now largely outdated. Mobile devices are way faster than they were when the iPhone was released in 2007, and web standards have come a long way, culminating in the advent of PWAs.

Matthew Gertner - Founder & CEO
JavaScript Engineering

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