3D Product Configurators for Construction and Wholesale Building Materials Companies

When it comes to the sale of construction materials, there is a lot of room for improvement in terms of innovation and digitalization. While the wholesale building materials industry is stable and growing (with megaprojects, ports, and city expansion projects underway worldwide), the customer experience has been relatively stagnant. In-person…

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Easysteel's 3D Configurator Streamlines Railing Customization and Ordering

As one of Europe’s leading custom railing manufacturers and importers since 1989, Easysteel [https://easysteel.dk/] has always invested in innovation. In August 2021, Easysteel contacted Salsita with the goal to remain on the cutting edge as technology evolves within the industry. They were looking to implement a 3D…

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Digital Transformation in the Building Materials Industry

Digitalization is spreading across many industries, from finance and pharmaceuticals to oil and gas; it’s clear that the world has undergone a major digital transformation. Yet, for reasons we will discuss later, the construction and heavy building materials industry is lagging behind, and not without consequences. A McKinsey Global…

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Why Building Materials and Construction Companies Need a 3D Product Configurator

Building Materials and Construction Companies that don’t use 3D product configurator software are missing out. A 3D product configurator can simplify the ordering process and improve conversion rates. It also provides an opportunity to capture customer data to be used for other marketing efforts.…

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