In my previous article (Part 1), I focused on testing and refining a rough app idea, and I had promised that I would show you how to move forward once you have validated the initial product/market fit.…
6 posts tagged
Marketing
UX Research: The Never-Ending Story of a Successful Product
As a UX Designer, coming up with ideas for products or features is exciting—especially when it has the potential to differentiate a business. Floating on cloud nine and satisfied with my creative prowess, I pitch an idea but then… reality sets in.…
How to Unlock Your App Idea and Forecast Your Profit and Loss (Part 1)
UX research and experimental marketing are the key. There you go, I said it. But let me take a step back and tell you why, what, and how.…
The Retailer’s Guide to the Omnichannel Galaxy in the Age of COVID-19
In-depth situational analysis and audience insight have been marketing mainstays for decades. Knowing the market and knowing what your customers want is vital to successful marketing strategies. But what if something unforeseen affects your business?…
AR, VR, and the Future of Web and Mobile
As a marketer, I’m always searching for new trends that will shed light on short and long-term opportunities. In general, all the signs are pointing at an upcoming evolution of user experience. This has led me to ponder the use of AR and VR in the web and mobile app development industry.…
Reality’s Future is Gamification
Since birth, we’ve been learning, practicing, and progressing from level to level. School, work, and life in general are essentially a series of tasks which become more challenging every time we level-up. So why do we keep playing? To seek reward; whether it’s to graduate, get promoted, or…