Marketing
Articles about the how-tos of marketing, our take on current trends, and how to best apply strategy for clients and ourselves.
What is the BigCommerce App Marketplace? Paid Members Public
Are you a BigCommerce merchant who has been looking for more ways to grow your business? If so, then you need to check out the BigCommerce App Marketplace, which is open to all merchants and offers thousands of apps for you to choose from.
Top 12 React Native Apps Paid Members Public
With more and more businesses looking into React Native as their first choice when developing new products, marketers need to know where they stand today if they want to stay competitive tomorrow.
Choosing a Digital Experience Platform: Don't Buy a Box of Rocks Paid Members Public
Integrated DXPs are a great way to get all the benefits of a single, robust software package. They can be customized and they come at an affordable price. This article will talk about how to select a DXP, so the one you buy or build plays well with others and gives you all the benefits you paid for.
The Heart of Salsita Paid Members Public
When I joined Salsita Software as their marketing manager, one of my first goals was to define our brand. It needed to be something more than just an extension of the Salsita “About” page. I wanted to find what lies at the heart of Salsita.
How to Get Investors Interested in Your App Idea Paid Members Public
Securing funding can be the most challenging part of starting a business. Investors often hesitate to invest in startups because of the risks involved. It's up to you to ensure that the business idea is appealing enough to get funding. This article will outline a path for you to get investors.
Salsita On-Demand Webinar: How to Validate Your Startup's App Idea Paid Members Public
Building a successful app takes hard work, a dedicated team, and leadership. But there’s one key aspect that comes first: the idea. But, before you start burning money on MVP development, you need to look at the objectives and discuss your goals.
Legazey MVP: Go or No Go? (Case Study) Paid Members Public
Alfredo Sciascia, a C-level executive began looking for developers to build an MVP for his social media startup. His search led him to Salsita, who recommended marketing research and UX exploration as crucial first steps before kicking off development.
eCommerce Customer Pain Points (And How Headless Commerce Solves Them) Paid Members Public
As thousands of new sellers open online stores every day, marketers are starting to see new eCommerce pain points. These new pain points appear at each stage of the buyer’s journey, creating issues that, if not solved, can drastically reduce the potential of every eCommerce store out there.
