Integrated DXPs are a great way to get all the benefits of a single, robust software package. They can be customized and they come at an affordable price. This article will talk about how to select a DXP, so the one you buy or build plays well with others and gives you all the benefits you paid for.…
15 posts tagged
Marketing
Articles about the how-tos of marketing, our take on current trends, and how to best apply strategy for clients and ourselves.
The Heart of Salsita
When I joined Salsita Software as their marketing manager, one of my first goals was to define our brand. It needed to be something more than just an extension of the Salsita “About” page. I wanted to find what lies at the heart of Salsita.…
ADCOproto: A Great Product Needs Great Marketing (Case Study)
ADCO Circuits President Archie Damman had a vision: to promote his PCB assembly services and gain new customers by creating a product that lets users configure, order, and pay for the assembly online. After Salsita Software delivered a solution, we found that a high-quality product wasn’t enough.…
How to Get Investors Interested in Your App Idea
Securing funding can be the most challenging part of starting a business. Investors often hesitate to invest in startups because of the risks involved. It's up to you to ensure that the business idea is appealing enough to get funding. This article will outline a path for you to get investors.…
Salsita On-Demand Webinar: How to Validate Your Startup's App Idea
Building a successful app takes hard work, a dedicated team, and leadership. But there’s one key aspect that comes first: the idea. But, before you start burning money on MVP development, you need to look at the objectives and discuss your goals.…
Legazey MVP: Go or No Go? (Case Study)
Alfredo Sciascia, a C-level executive began looking for developers to build an MVP for his social media startup. His search led him to Salsita, who recommended marketing research and UX exploration as crucial first steps before kicking off development.…