In-depth situational analysis and audience insight have been marketing mainstays for decades. Knowing the market and knowing what your customers want is vital to successful marketing strategies. But what if something unforeseen affects your business?…
21 posts tagged
News & Insights
Matthew Gertner: Software and Spice and Everything Nice
Working in the same room as Salsita’s Founder and CEO Matthew Gertner has allowed me to observe him better than most of my colleagues. He seems to do everything at full speed: talking, typing, and walking from meeting to meeting with a fresh cup of tea...…
Case Study: How to Run an Effective Remote UX Workshop
Challenging times offer opportunities to build consensus for change and progress. This is certainly true of the pandemic that we are currently facing. At Salsita, our staff is currently working from home. Rather than treating this as a barrier to progress, we decided to embrace the experience...…
GitHub: A Viable Alternative to JIRA and How to Save $1200 a Month
Two of the most used tools at any software company are JIRA and GitHub. Whether your company uses one or the other—or both—it is beneficial knowing exactly what each one offers. For Salsita’s Director of Product, Jan Mikula, the choice is clear.…
Why You Are Wrong Way More Often Than You Think
No matter where you’re from or what you do, everyone is biased in one way or another. People make mistakes, even if they’re too stubborn to admit to them.…
Petr Bruna: The Man behind the Machine (Learning)
For decades, the premise of man versus machine has been the plot of countless science-fiction novels, TV shows, and movies. Most of these play on people’s fear of machines becoming self-aware or thinking and learning for themselves.…