Product Discovery

Articles about the process and people involved in product discovery.

Salsita’s Product Discovery & Delivery Best Practices - Video Presentation by Jan Mikula Members Public

For the past couple of years, we’ve gradually been extending our services from pure software development to a more holistic approach to building digital products. From early product discovery to production launch and helping the product grow and sell, these changes have led to significant growth...

Salsita Software
Salsita Software
Brown Bag Video

High-Fidelity Prototyping: How to Verify Ideas without Writing a Single Line of Code Members Public

Discover the power of High-Fidelity Prototyping and how it allows you to verify your ideas without writing any code.

Robin Palička - UX designer & UI developer at Salsita
Code & Tools

How to Unlock Your App Idea and Forecast Your Profit and Loss (Part 2) Members Public

In my previous article (Part 1), I focused on testing and refining a rough app idea, and I had promised that I would show you how to move forward once you have validated the initial product/market fit.

Razi Alakhdar - Marketing Manager
Marketing

How to Prototype in Figma - Video Presentation by Robin Palička Members Public

Coming up with a genuine idea for your current project is a great feeling. The work’s flowing, and you can’t wait to see the result. But the time between initial idea and first clickable demo can take months. How can you fix this? Start by focusing your attention on high-fidelity prototyping.

Salsita Software
Salsita Software
Brown Bag Video

UX Research: The Never-Ending Story of a Successful Product Members Public

As a UX Designer, coming up with ideas for products or features is exciting—especially when it has the potential to differentiate a business. Floating on cloud nine and satisfied with my creative prowess, I pitch an idea but then… reality sets in.

Katerina Kelepouri - UX Designer
Marketing

How to Unlock Your App Idea and Forecast Your Profit and Loss (Part 1) Members Public

UX research and experimental marketing are the key. There you go, I said it. But let me take a step back and tell you why, what, and how.

Razi Alakhdar - Marketing Manager
Marketing

Case Study: How to Run an Effective Remote UX Workshop Members Public

Challenging times offer opportunities to build consensus for change and progress. This is certainly true of the pandemic that we are currently facing. At Salsita, our staff is currently working from home. Rather than treating this as a barrier to progress, we decided to embrace the experience...

Matthew Gertner - Founder & CEO
UX & Design

UX Workshops: The Critical First Step to App Project Success Members Public

Historically, Salsita has been an engineering-focused company. We hire only top engineers that can develop anything. Over the last three years, however, we’ve been heavily investing in and expanding our UX/UI team.

Jan Mikula - Director of Product
Project Management

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