UX research and experimental marketing are the key. There you go, I said it. But let me take a step back and tell you why, what, and how.…
20 posts tagged
UX & Design
An Intro to Product Strategy
If you want to build a successful digital product, you need a development team that is aligned on the vision, strategy, and objectives that they’re trying to achieve. The most effective way to do this is with a sound product strategy.…
Shape Up: Practical Lessons from the First Cycle
Salsita is always looking for new ways to speed up development without sacrificing quality. Last year we incorporated Design Sprints into our design process and have been happy with the results. A few months ago, we adopted another product management methodology with excellent results: Shape Up.…
How to Deliver Software That is Proven Not to Fail
Nailing down the UX before coding is something we preach at Salsita. It saves time, reduces costs, and lessens stress for anyone involved in the project. When it does come time for writing the actual code, we already have a strong idea of what the end result should look like.…
Salsita UX & Design Team Typography Workshop
Typography is a subtle art form. Some people can’t define what good typography is, but they almost certainly can recognize it when it’s bad. When you see a beautifully designed website, your first thought may not be on the font, its size, or how it’s composed, but it does affect you...…
Case Study: How to Run an Effective Remote UX Workshop
Challenging times offer opportunities to build consensus for change and progress. This is certainly true of the pandemic that we are currently facing. At Salsita, our staff is currently working from home. Rather than treating this as a barrier to progress, we decided to embrace the experience...…