10 Benefits of Product Configurator Software for Manufacturers

While many businesses have used product configurator software for years, most manufacturers are still not utilizing this tool and are therefore missing out on its benefits. As product configurator software becomes more available, manufacturers are beginning to realize its potential.

A well-designed product configurator can help simplify the ordering process for customers and improve conversion rates. It also provides an opportunity to capture customer data that can then be used for other marketing efforts.

Manufacturers across the world want to increase their sales. Product configurator software makes this happen by presenting customers with different options for customizing your product while offering you price management benefits.

To understand how valuable these features can be, here is a look at 10 benefits of product configurator software for manufacturers.

1. Interactive 3D Visualization

Through a friendly user interface, customers can see how the product changes as they add or subtract elements, increase the size, or change the color, all via a real-time 3D visualization. 3D visualization enables customers to see their creation from every angle with the confidence that the end product will look and behave just like the one they're looking at.

2. Access Products from Every Device

One of the best things about a 3D product configurator is that you can access it using desktop computers and mobile devices, tablets, and smart kiosks at trade shows. This increased mobility helps sales reps close sales by showing potential customers their product and allowing them to configure it themselves and place an order on the spot.

Plus, given the fact that half of internet users use mobile devices, according to Statista, manufacturers need to offer customers a mobile-ready configuration solution.

3. Boost Customer Satisfaction

For manufacturers of all kinds, customer satisfaction means everything. Customers love to see a product before they purchase it and, if you can give them an exact preview of how it'll look, chances are they will feel more satisfied with it once they get it. Giving customers a 3D visualization of the product manufacturers reduces unnecessary back and forth interactions, phone calls, or visits to the store.

4. Seamless Integration with Third-Party Software

Modern configurators can be integrated with third-party systems like ERPs, CRMs, and CMSs. These integrations extend the product configurator's functionalities and enable manufacturers to create sales opportunities, collect data, and keep track of orders. Plus, you can integrate the configurator with a database to store specific configuration parameters and customer information.

5. Cut Costs

Thanks to product configurator software, salespeople in the manufacturing sector will finally have their hands free to deal with strategic selling, reducing the number of hours your sales reps spend daily dealing with transactional calls.

Similarly, a 3D configurator reduces the number of CAD drawings a sales rep will need to show a customer to sell effectively. Lastly, for manufacturers, mass customization enables an accurate, clear list of instructions that the factory can follow to speed production.

6. Reduced Order Cycle Times

CPQ software like a configurator can significantly reduce the time it takes customers to go from configuration to pricing and then to quoting. Configurator software can be a manufacturer's ally in expediting processes and pushing information to other systems to gain better insights into the order process. With a configurator, a sales rep can show multiple configurations in seconds to quickly recommend to their customers the best options available.

7. Simplified Processes

Since most factory processes are separated, data silos are one of the biggest challenges manufacturers face. A CPQ solution provides manufacturers in a wide range of industries with the ability to automate product design, pricing, and ordering. Plus, with a configurator, you can train sales reps to offer guided selling solutions across different channels and simplify processes across manufacturing plants to deploy a system that unlocks insights and patterns.

8. Gamified Selling

Configurators are fun and easy to use. Using one is like playing with Lego, in which certain pieces work together and others don't. With a CPQ solution, customers have the opportunity to engage in a playful personal experience that will end with a fully configured product created by the customer. Plus, through gamification, manufacturers can offer retailers and manufacturers additional value using the collected information to delight customers and increase sales.

9. Fewer Quote Errors

Product configurators create made-to-order products that contain detailed information about your customers' requirements. This can help coordinate manufacturing and sales processes to make communication between different departments easier, reducing the chance of errors. A 3D configurator can offer automated feasibility checks to rule out product defects and provide individual support to customers to help them make better decisions.

10. More Cross-sell and Upsell Opportunities

With a configurator, customers can put together large orders with ease. For salespeople, configuration presents cross-selling and upselling opportunities because manufacturers can offer extra customization options for an extra fee. Another advantage that product configurators bring is that salespeople can quickly get to know their customers' needs and preferences and the budget the customer has available.

Salsita 3D Product Configurator

A 3D sales configurator allows customers to build a 3D model of a complex product. However, building one from the ground up can be challenging, costly, and time-consuming for manufacturers. The development time this requires can easily distract manufacturers from their core business.

For that reason, Salsita's product configurator solution offers a software development kit (SDK) that gives manufacturers a framework from which to build custom software without additional time and costs. With Salsita's product configurator, manufacturers gain increased flexibility because it enables them to build all kinds of products.

For manufacturers looking to leverage the power of product configuration, Salsita's sales configurator represents an open standard, portable, API-first software solution that integrates with your existing tech stacks. Our developers just need to take the code and modify it accordingly to your needs.

SCUF Gaming Product Configurator

When SCUF Gaming needed help implementing a powerful web-based product configurator for their customizable gaming controllers, they contacted Salsita Software.

Within three months, an initial version of the configurator had been completed with support for both desktop and mobile devices. An additional three months were spent on fine-tuning, improvements, and adding support for more configurator models.

If you’d like to learn more about our 3D configuration services and take a deeper look at the work we did for SCUF, read the full case study here: Salsita Helps SCUF Gaming Optimize Their eCommerce Presence.


Salsita is a digital product agency that designs and develops exceptional web and mobile solutions which differentiate our clients, engage their customers, and grow their business. We provide design-driven development services that cover the entire software development cycle.

Our areas of specialization include eCommerce, web and mobile dashboards, online content editors and data visualization. We leverage the Salsita 3D Product Configurator Framework to develop slick, cost-effective 3D product configurator, visualization, and design solutions for brands and retailers across industries from consumer electronics to furniture, fashion and more.

We have developed award-winning digital solutions for dozens of companies, ranging from household names like eBay, SAP, Texas Instruments, and First American Financial, to innovative startups across Europe and North America.

Contact us