Having an analytics dashboard in your product configurator gives you the visibility and insights necessary to track key metrics and customer data. These insights help you understand what your customers like, what they don’t like, and how much they engage with your product. The absence of an analytics dashboard can cause a decrease in customer satisfaction and engagement.
After all, 63% of digital marketing leaders in a Gartner survey admit to struggling with personalization technologies, especially when it comes to acquiring new customers and retaining existing ones.
With a product configurator equipped with an analytics dashboard, digital marketers can extensively gather insights on customers, offer tailored products, and improve conversion and sales. It can also be important in guiding manufacturers when developing future products.
In this article, you’ll learn about the benefits of having a product configurator built with an analytics dashboard.
The Defining Elements of a Product Configurator’s Analytics Dashboard
It can be challenging for marketers, manufacturers, and retailers to gather and make sense of data from their 3D product configurator. In fact, 41% of brands say they are incapable of understanding or gaining insight from large volumes of data coming from a variety of sources.
An analytics dashboard is a tool used to quickly track, identify, and visualize key performance indicators (KPIs) of their systems. While there are several analytics dashboards for a wide range of use cases, this article will focus specifically on its relevance to 3D product configurators and how it can be vital in providing marketers with insight to help them sell and market better.
The analytics dashboard of a 3D product configurator should track and provide relevant data on customer-configurator interactions, products viewed, completed and pending configurations, number of cart items, conversion rate, achieved turnover, return rate, and the average time spent on each configuration.
While many brands already use other types of analytics tools, they aren't always suitable for a robust, consumer-focused solution like a product configurator. For this, retailers need a visual analytics solution designed specifically for their use cases.
You’ll be able to see which options customers are experimenting with and rejecting when rendered—something you’d never see just by looking at sales data. Additionally, this information will guide you when validating future product designs.
Why an Analytics Dashboard Is Essential to Your Product Configurator
Let’s explore the main reasons why you need an analytics dashboard in your product configurator:
Improved Customer Insight
Analytics is essential when seeking to understand and improve your business processes. A product configurator equipped with an analytics dashboard allows you to track customer engagements and selections.
As retailers receive increasing amounts of data from different channels, an analytics dashboard can provide insight into how to tailor products to meet customer needs, identify current market trends, and refine your operations, products, or campaigns.
Better Product Recommendations
Manufacturers often struggle with identifying customer preferences, habits, and factors driving purchase decisions. Thirty-five percent of marketers cite poor data quality as a key factor that prevents them from offering targeted ads and recommendations. Having a configurator that consolidates all data onto a user-friendly dashboard will enable marketers to provide more personalized services, ads, and recommendations.
Better Guided Selling
Repeat customers are highly-profitable for any business, and a seller that understands and values its customers is likely to maintain them. With a dashboard that contains relevant insights on your customers and their configurator selections, your sales team can guide customers to complete their configurations and make a purchase, therefore improving your conversion rate.
Read more: How 3D Product Configurator Boost B2B Sales
As the popular saying goes, “if you can’t measure it, you can’t improve it”. An analytics dashboard helps you improve your business and marketing processes. This can range from improving site performance and replacing ineffective third-party solutions, to creating more customized offerings and configuration selections.
Read more: The ROI of Customized eCommerce Experiences
Prioritizing Future Configuration Options
With an informed data and visualization tool, retailers can better understand customer preferences and market conditions. This can drive product innovations in the future, enabling you to focus more on products and choices that your customers like rather than wasting resources on products and selections with few sales.
Gain Advanced Insights With Salsita 3D Product Configurator
Leveraging a 3D product configurator with an analytics dashboard will offer you increased insights into your customers, engagement metrics, and product performance. This insight will significantly assist your sales and marketing team in identifying current market trends and driving more sales to your store.
A 3D product configurator to consider is Salsita 3D Configurator—a headless configurator that lets you build customized integrations, features, and customer journeys.
Depending on the needs of your company, this configurator can be equipped with a range of features, including a comprehensive analytics dashboard, multi-language and multi-currency support, and augmented reality product previews.
This custom design is reflected in the implementation of KILO’s interactive furniture configurator, which offers real-time catalog information, internal ERP integration, and mobile and web-based support.
Read this article to learn more about how Salsita 3D Configurator works.