4 CPQ Software Benefits

Configure, price quote (CPQ)  software is a system that helps eCommerce merchants to offer product or quote customization, which is vital for retailers looking to build customer loyalty and increase conversion rates.

High-quality CPQs have been proven to improve customer engagement and increase sales. With Salsita's CPQ Software, we can build you a top-notch price and quote configurator in record time and without straining your budget.

4 Main Benefits of CPQ

Enable Better Product Understanding

Simplify Manufacturing

Integrate with Third-Party Software

Higher Visitor Engagement

CPQ Example:  ADCOproto is an interactive PCB Assembly CPQ developed by Salsita Software. It provides information about the price and availability of requested parts from a range of suppliers. Users can configure, order, and pay for the assembly directly in the app. ADCO Circuits then orders, assembles, and ships the finished circuit boards (see project summary here).

ADCOproto - Interactive CPQ (PCB Assembly)
The quality of what Salsita can do is very, very impressive. Archie Damman - President,  ADCO Circuits

The main benefit of price and quote configuration is that it helps eCommerce stores and retailers of all shapes and sizes give their customers a buying experience similar to the one they’d get by going to a brick-and-mortar store. But that's not all. Let's take a look at some other benefits of product configuration.



4 Main Benefits of CPQ

Enable Better Product Understanding

A product configurator simplifies complex products because it enables users to interact with them before they purchase. It helps them see how things work and even how parts move. Customers can view the product in real-time and assess it in their own terms. This enhanced interaction with the product provides a treasure trove of data on customer behavior for marketers and salespeople.

Simplify Manufacturing

Besides being stellar sales tools, product configurators simplify your manufacturing pipeline by capturing all the information your customer has input to the software. Product options, the customization process, and the customer preferences are all pushed to your ERP or CMS. That being said, configuration software also works as a configure, price and quote (CPQ) solution that can deliver the order to production before being delivered to the client.

Integrate with Third-Party Software

Another important benefit of product configurator software is that it integrates with third-party tools to enhance and speed up the sales process. For example, you can integrate an ERP or an eCommerce platform into your configurator to create quotes, sales orders, item descriptions, and even part numbers. Plus, by integrating a configurator into your eCommerce solution, you can manage stock lines and inventory.

Higher Visitor Engagement

Configurable products drive higher engagement than their static counterparts. By showing your customers a product they can tweak, they can become instantly hooked, even if it is only because of the novelty. Seeing how different product options appear in front of them is also a powerful psychological incentive for customers who can easily see themselves using that product once they have customized it according to their specific needs.


Ready to learn more about Salsita's CPQ Software and how we can help get you up and running?

With our CPQ Software, you can display all types of complex products. You can start small with or without 3D models and a few configuration options, then add new features. Also, with a hybrid product configurator, your product immediately becomes cloud-native.

From manufacturing processes to eCommerce features, you can integrate with everything to help visitors configure their dream product and gain insights about sales and customer preferences. Our price and quote configurator is built on open standards, and it's entirely API-based, which guarantees maximum compatibility with third-party software.

Do not hesitate to contact us for consultation. We will be happy to hear your story, answer any questions, or give you expert advice.

About Salsita

Salsita Software is a web and mobile app agency specializing in compelling frontend experiences. We focus on eCommerce frontends including 3D product configurators.