Product Discovery: Why Is It Important and How to Do It - Video Presentation by Jan Mikula

As a veteran As a veteran UI developer and experienced product manager, Jan Mikula has led a number of teams through the complex process of developing and launching a new product. Through trial and error, and years of experience, Jan has discovered that the importance of a product’s discovery phase must not be underestimated.

In this video, Jan shares what exactly the discovery phase of a product is, and why it is critical to a successful launch. With the help of hand-drawn infographics, he introduces the Impact Mapping methodology and demonstrates how this strategic planning technique can benefit your team during product development.

Related: Your Ultimate Guide to the Product Discovery Process

Jan lives for great digital products and constantly strives to improve the process. Through his presentation, he hopes to help your team minimize development costs, avoid unnecessary risks, address real user needs, and clearly identify the vision for your product.

About Salsita

Salsita Software is a web and mobile app agency specializing in compelling frontend experiences. We focus on eCommerce frontends including 3D product configurators.