Retailers and manufacturers who sell online know the importance of personalizing the user experience (UX). But, when the product itself is complex and configurable, it’s vital to give customers a way to configure it themselves when buying online.…
24 posts tagged
Marketing
Articles about the how-tos of marketing, our take on current trends, and how to best apply strategy for clients and ourselves.
What is the BigCommerce App Marketplace?
Are you a BigCommerce merchant who has been looking for more ways to grow your business? If so, then you need to check out the BigCommerce App Marketplace, which is open to all merchants and offers thousands of apps for you to choose from.…
Top 12 React Native Apps
With more and more businesses looking into React Native as their first choice when developing new products, marketers need to know where they stand today if they want to stay competitive tomorrow.…
Choosing a Digital Experience Platform: Don't Buy a Box of Rocks
Integrated DXPs are a great way to get all the benefits of a single, robust software package. They can be customized and they come at an affordable price. This article will talk about how to select a DXP, so the one you buy or build plays well with others and gives you all the benefits you paid for.…
The Heart of Salsita
When I joined Salsita Software as their marketing manager, one of my first goals was to define our brand. It needed to be something more than just an extension of the Salsita “About” page. I wanted to find what lies at the heart of Salsita.…
ADCOproto: A Great Product Needs Great Marketing (Case Study)
ADCO Circuits President Archie Damman had a vision: to promote his PCB assembly services and gain new customers by creating a product that lets users configure, order, and pay for the assembly online. After Salsita Software delivered a solution, we found that a high-quality product wasn’t enough.…